Ice Bucket Challenge': new ALS drug approved with funds raised
Opinion | Businesses must learn to use the power of social media to achieve extraordinary results | Mint
The Ice Bucket Challenge and the pitfalls of viral charity - Vox
ALS Ice Bucket Challenge: Giving money to disease-specific charities is a bad idea.
The ALS Ice Bucket Challenge Has Raised $100 Million -- And Counting
Ice Bucket Challenge: It raised millions for motor neurone disease – but charities told not to waste their time trying to go viral | The Independent | The Independent
The ALS 'Ice Bucket Challenge' actually worked - MarketWatch
The ALS Ice Bucket Challenge Phenomenon | Digital Marketing Institute